The number one rule of parenting is “sleep when your children are sleeping.” My boys have been asleep for hours and I can’t go to bed without writing my thoughts down while they’re still fresh. I had what I considered to be a really funny Leap Day post (I know, I’m my own biggest fan) scheduled for today, but even if I don’t publish it for another four years, that’s the the way it needs to be. Today’s message is too important to delay.
The giant pile of Pixar swag you see in the photo above, that was sent to us in a FedEx box yesterday, for free.
It wasn’t part of a sponsorship deal.
They didn’t ask me to blog about their new movie coming out this summer. Like they need the publicity, right?
They didn’t even ask me to tell my neighbors about it.
They simply included a note that said the following:
ENJOY! LOVE, YOUR PIXAR FAMILY
After I wrote this post about a month ago, I was overwhelmed by the Pixar employees who took the time to stop here and leave a comment, thanking me for sharing my son’s experience. There weren’t any follow-up requests or pitches for sharing it in a press release. The employees simply showed up and said “thank you.”
It was seriously a joy for me to know that the open letter I wrote to the Pixar family ended up in front of their eyes. They were the intended audience and the magical powers of the interwebs helped my words reach them.
Then, a day or two after the post went live, Wendy emailed me asking for my mailing address because Pixar wanted to send us a “gift package”. I really didn’t know what to expect. We traded a few emails and she asked for our shirt sizes. Being the major Pixar junkies that we are, we were incredibly stoked to be getting some new gear to sport around town.
Wendy’s final email to me closed with the following:
Congratulations on your newborn, just wait till you see the babe clothes, so cute!
It is a privilege to be able to connect with you and your family and show you our affection.
After offering us this incredibly generous gift for simply sharing our story, they were then telling me that they were the privileged ones?!
*Jaw hits floor*
They weren’t done.
Not by a long shot.
Yesterday when the package arrived I nearly threw my back out lifting it to the kitchen table. The giant brown box was full of so much swag. There was even more than what you can see in the picture up top.
Notwithstanding the everlasting impact their art has had on my son, they felt like they still hadn’t done enough.
The more I thought about what they had done, the more I realized how genuine the gesture really was. This wasn’t even a great customer service story. It was so much more than that. Sure, we’ve bought all their movies, and toys, etc., but there was no business transaction involved in this exchange. It was truly the kind of gift that you’d send to a family member to let them know you care. It was real, and pure, and everything we’ve come to never expect from a corporation.
They used the word “family” perfectly.
We truly felt a part of the Pixar family. That kind of relationship with a business is something most people will wait 20 Leap Years to experience. Some never will.
Today I want to see if we can make Pixar hear us again. This type of engagement with the “regular people” of the world needs to be recognized and encouraged.
Can you help me?
This is a rough idea so if you can think of a way to make it better, please let me know. Anything we can do to make them feel more appreciated would be amazing.
Today will you take a picture of yourself or your kids with one of your favorite Pixar products in hand, and share it on social media somewhere? It can be a DVD or an action figure or a stuffed animal.
If for some reason you don’t have something from Pixar handy, taking a photo of a nice hand written thank you note would also be cool.
The most important part of all of this is to make sure we put it in front of their eyes.
On Twitter I’d love to use the #PixarCares hashtag with a mention of their @DisneyPixar twitter account.
If you post it to Facebook please remember to tag their page!
I want them to feel an impact similar to the one they’ve made on my family; which is tsunami-like!
Will you ramp up this effort with me on this special 29th day of February? Let’s make them “Leap” with happiness today!
(Sorry for the bad pun. Seriously though, Pixar is incredible and any help you can spare to send good vibes their way would be so very much appreciated).